In 2017 Lake Taupo Top 10 Holiday Resort decided to re-name and rebrand themselves, and become Lake Taupo Holiday Resort. Owners Trish & Lloyd Lusty needed a new look that reflected what the resort had become over 20 years of ownership and management; one of the top holiday parks in New Zealand.

“This is a big step for us. We have owned this park for 21 years and feel like we have taken it to a new level; a level unmatched by any other Holiday Park in New Zealand.” Says Lloyd Lusty, Owner. 

From the outset the rebrand needed to differentiate the resort by creating an independent look with a new logo and comprehensive brand identity. Second, the new brand would promote the resort’s new facilities & reflect the quality of experience kiwi’s have been enjoying for years.

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Aimed at Kiwi families, the brand blends the concept of the classic kiwi holiday 
with the resort-style facilities at Lake Taupo Holiday Resort.

In 2018 our team pitched the idea that the Lake Taupo Holiday Resort Brand could be extended to reflect the seasons in Lake Taupo throughout the year.

This unorthodox approach we took to the brand meant that we were able to show holiday makers that the resort is the perfect spot for an easy holiday all year round.